Honda Safety Interactive, Los Angeles, CA, 2007

The Honda Safety Interactive, a physical interactive for the safety section of the Honda display at the L.A. Auto Show, allows visitors to crash a virtual model car and view the results of the crash in real time. Visitors trigger the release of the car and can then run the crash backwards, or forwards, in slow motion. While winding the crash visitors learn about the innovations of Honda's ACE body structure via animations that overlay massive data streams, give close ups of key components and use engaging messages that point out specific features.

Designed in conjunction with George P. Johnson Company.

Project Details