Cambridge, MA | 2013
Our Therapies represents the fulfillment of Biogen Idec’s mission to translate research into medicine that improves lives. The interactive exhibit conists of a grid structure holding six displays and five glowing shelves. An avatar of each of Biogen Idec’s current products is located on the shelves. One of these shelves holds an RFID antenna. Placing one of the tagged products on the active shelf displays a description of the product over all six of the screens.