Visionary Science

Visionary Science

Cambridge, MA | 2013

The back wall of the lobby highlights the CEOs and scientists that have contributed to Biogen Idec’s success. Thirteen scientists and seven CEOs have physical portraits. On the left of the wall is a screen and wheel which visitors can interact with. When no one is interacting with the wall the screen displays important people who do not have physical portraits on the wall. Approaching the screen triggers a prompt asking the visitor to turn the wheel. Turning the wheel takes the visitor through important events and people in Biogen Idec’s history.