This enormous spiral of screens was developed for the Broad Institute in Cambridge. It consists of seventy-six LCD panels whose graphics are visible from both within the lobby and from the street. Exterior controls allow twenty-four hour access to the latest information on biotechnology and genetic research. Smaller controls can be used from the inside by visitors and school groups to locate, read and interact with articles that explain the cutting edge research being pursued at the Broad Institute. The display becomes the intellectual heart of the lobby and activates the surrounding neighborhood, which includes MIT, research labs and residential areas.